You like Apple (or Google). You think they're one of the few companies in the tech sphere who know what they're doing. You feel they respect their customers. Yo

You like Apple (or Google). You think they're one of the few companies in the tech sphere who know what they're doing. You feel they respect their customers. You like their leaders. You want the future of tech to be in their hands. And yet, every time you look online, you see people talking about how horrible they are. People laugh at you for using Apple (or Google) products. A number of non-controversies about the company's products come up every year, just to give angry people another link to click on. And when the real controversies come up, all they do is reinforce people's established opinions. "How just like Apple (or Google). Fuck that company." You don't want this stuff to become part of your identity, but in the end, your hand is kind of forced.