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> I think the Pragmatic Programmers do an incredible PR job - especially as they have a PR umbilical cord with O'Reilly. Really? I've been very dissatisfied w
by chromatic 17y ago
> I think the Pragmatic Programmers do an incredible PR job - especially as they have a PR umbilical cord with O'Reilly.
Really? I've been very dissatisfied with the latter's PR. It seems like a combination of asking authors to write more for free, tweeting once a month "Hey, here's a link to a book catalog page!", and sending free copies to people hoping they'll write reviews. It hasn't been worth the amount of money they take from gross sales.
- ScottWhigham 17y agoThanks for chiming in. Since we are somewhat comparing and contrasting big publisher vs. small/mid publisher, do you think that a bigger company (like O'Reilly for example) would have done it differently? If so, how? I've not published through O-Reilly so I can't really speculate.
- chromatic 17y agoI've never had anything published through the Prags; I was talking about the bigger company you mentioned. I get the impression that their current marketing strategy is to send Tim to conferences to talk about how great Twitter is. I'm not sure how that helps books on other subjects. Certainly it hasn't helped mine.