It may be helpful to remember that programmers look at things logically. That's why I'm no good at sales. I look for direct paths and solutions, and understand

It may be helpful to remember that programmers look at things logically. That's why I'm no good at sales. I look for direct paths and solutions, and understand yes/no, not negotiations. I tell you this to show how/why I have respect for effective marketers. It's a bit like magic to me because my brain doesn't work that way (so you see how the tables can turn). As for the questions, think about it in terms of any business relationship. Show that you can and will bring value to the table, and follow through on promises. Programmers do hard work; we would appreciate and respect a "business guy" walking back in the door with tie crooked, hair tousled and perspiring after a day working their marketing magic.