First: Price are the intersection of demand and supply. Lifetime of movies is very short, so it's hard to tell what is the "right" price. Second: Flat pricing s

First: Price are the intersection of demand and supply. Lifetime of movies is very short, so it's hard to tell what is the "right" price. Second: Flat pricing strategy make it easier for customers to select their movies. A decision to buy a car is normally not spontaneous.