The subscription model makes it easier to sell as advertisement. Like paying monthly for an online billboard, you get to be on the App + Website (or custom doma

The subscription model makes it easier to sell as advertisement. Like paying monthly for an online billboard, you get to be on the App + Website (or custom domain paulsresturant.startup.com). User can immediately go home and see their webpage (idfk), but they get something tangible for the money. >Since we can't guarantee a large increase in orders at the start of the service will businesses be willing to pay a subscription fee? Depends. If you could dig up the change and a few restaurants willing. You could do a pilot program with say 10-15 restaurants, even nation wide (thanks to the internet). Then use this as "market research". To help increase the strength of the pitch/see if the idea is viable. Then you can pitch to VC/customers with actual solid world tests marketing figures.