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Well I was thinking of charging via the app and then pay the restaurant because the advantage that they will get is reaching a large audience. But the problem

by rukshn 12y ago

Well I was thinking of charging via the app and then pay the restaurant because the advantage that they will get is reaching a large audience. But the problem is what stops the people from directly contacting the store that they've discovered using the app next time they want to make an order? Like through a phone call -- Since we can't guarantee a large increase in orders at the start of the service will businesses be willing to pay a subscription fee?

valarauca1 12y ago
The subscription model makes it easier to sell as advertisement. Like paying monthly for an online billboard, you get to be on the App + Website (or custom domain paulsresturant.startup.com). User can immediately go home and see their webpage (idfk), but they get something tangible for the money. >Since we can't guarantee a large increase in orders at the start of the service will businesses be willing to pay a subscription fee? Depends. If you could dig up the change and a few restaurants willing. You could do a pilot program with say 10-15 restaurants, even nation wide (thanks to the internet). Then use this as "market research". To help increase the strength of the pitch/see if the idea is viable. Then you can pitch to VC/customers with actual solid world tests marketing figures.