"how much the end consumer is actually paying in tax" None? In AdWords auction model it is supply and demand that determine prices, not whatever Google wants t

"how much the end consumer is actually paying in tax" None? In AdWords auction model it is supply and demand that determine prices, not whatever Google wants to charge. It's just that now Google will have to pay some of that back as taxes. And McDonalds is not there - they already pay whatever taxes they have to for serving you a physical burger. And yes, it is present in my receipts from McDonalds. So I know how much taxes I paid.