To boil it down more, it's customer acquisition costs (CAC) and lifetime value of the customer (LVC). Great products help drive down the CAC and increase the l

To boil it down more, it's customer acquisition costs (CAC) and lifetime value of the customer (LVC). Great products help drive down the CAC and increase the lifetime value of the customer. Sales are great and an often overlooked aspect, but just one piece of the puzzle. You can have an awesome close rate, but if the product sucks and they leave, the LVC goes to shit. You can do a ton of sales as well, but if the cost to close those sales and acquire the customer is too large, you become unprofitable.