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Lowering the price might also make those "lower budget" movies more appealing to those that choose what movies they see based on price. For instance, we only g
by stewiecat 17y ago
Lowering the price might also make those "lower budget" movies more appealing to those that choose what movies they see based on price. For instance, we only go to movies if it's "25 bucks good" because that's how much two tickets cost. We end up not seeing anything that has <80% fresh on rotten tomatoes simply because of cost. We'd be willing to see more marginal movies if we didn't have to risk blowing 25$ on a crappy film.
- run4yourlives 17y agoI don't think your method though is the normal behaviour. Most people "go to see a movie". They may have one in mind, but once they get to the theatre they end up seeing something regardless. If this is the normal behaviour, why would you encourage this customer to spend less?