Skype has kinda been the hot potato company that everyone wanted to buy but, once acquired, no-one could figure out how to actually make money from. Will Wire b

Skype has kinda been the hot potato company that everyone wanted to buy but, once acquired, no-one could figure out how to actually make money from. Will Wire be any different? One argument is that is doesn't matter. Messaging is such an attractive market that people just continue to invest in it. Telecos certainly didn't have any problems making money back in their hay-day, and there is the "get all the eyeballs and monetize later" argument that is still popular. Perhaps as consumers we're just doomed to switch platforms every 5-10 yrs as companies rise and then fizzle out. Perhaps churn is the price we pay for free messaging? FWIW I did pay for Skype for a short while, as I needed some features, but then their billing structure changed and other free products became popular so I stopped.