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Its a good reminder that you have to sell, sell, sell. But his example that your selling an email newsletter with valuable information, leaves you wondering wh
by jhancock 17y ago
Its a good reminder that you have to sell, sell, sell.
But his example that your selling an email newsletter with valuable information, leaves you wondering when you have time to create the newsletter. If you actually did have time to talk to 100 prospectives a day, you would have zero time left for anything else.
A better representation might be: say you have what it takes to research and put together a very compelling newsletter that you can charge $25 a month for. Now lets say, your wife is also at home unemployed and you both magically can last a year trying to bootstrap the business. You bust your butt creating the product and your wife makes 100++ phones calls a day. Sell, sell, sell.
- Murkin 17y agoWell said ! I am surprised an article of such low quality made it. The difficult part would be to create a _bi-weekly_ newsletter that people these days will be willing to pay 25$/m for. What has this to do with startups ? This article is about making infomercials to sell the next AbsShaper.
- atree 17y agoHi Murkin. I'm not saying it's typical, and I'm probably using a bad example here, but business owners in my experiences dealing with them fall heads over heals for purchases that will help them grow revenue. A solid product that just does that, and pitched well, will make the $25 seem like a pretty good deal for them. 7-page business research reports (e.g. from Forrester, Gartner, etc.), for instance, tend to go for a few hundred dollars, so businesses do spend on investments that give them good returns.