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Ask HN: I want to start a vertical ad network, any recommendations for tools?
I'm starting a vertical ad network in the smartphone apps space (developers and development studios would come to us to promote their apps on our network of app review websites).
I have a portfolio of websites to seed the network with, and the aggregate monthly pageviews is already non-trivial. So no problems, there. I also have a reasonably strategy to acquire advertisers.
I'm looking for recommendations around:
1. Which Ad server to go with
2. Back-office services: billing and payment distribution to partner publishers
I've looked at Adify (very pricey setup fee and no trial), and have applied to the iSocket beta.
Anyone have any suggestions or experience with something like this? Thanks!
- mahmud 17y agoFeel free to email me about deploying our targeting ad server. When I was in your shoes a year ago, I found out I had to write my own. In advertising, you either have the technical know-how or you have the sales force. You can't just use OpenX, sit back and hope to make money. It is a sick twisted industry, but it pays my bills.