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Makes sense. Apple's in a market with a lot of young, well-educated customers. Those people tend to favor action on climate change. Moreover, it's not as if App
by isamuel 17y ago
Makes sense. Apple's in a market with a lot of young, well-educated customers. Those people tend to favor action on climate change. Moreover, it's not as if Apple's business depends on greenhouse gas emissions to the extent that, say, automobile manufacturers or electricity producers do.
- electromagnetic 17y agoAgreed, even if it's solely for the marketing potential it's a good place for Apple to be. Apple's niche depends solely on keeping its customers satisfied, which is generally by Apple being seen as cutting-edge, however the requirement has changed from when Apple was founded to the present day. Even Microsoft is in on the act (lead free solders, removal of PVC packaging, etc.) so Apple certainly can't stand to be seen as behind Microsoft in the eco movement, it would be akin to the Prius being less fuel efficient than an F150 it'd be ludicrous. Regardless of the motive I believe Apples actions are good primarily for one reason, and it has nothing to do with CO2. The greatest environmental effect of our technology hasn't been our air, it's been the mercury and lead levels in 3rd world villages and towns where the materials our technology is made from are scavenged for money.