You're equating two things that have different lengths of attention which require different attention spans. They're also different in how the audience viewed t

You're equating two things that have different lengths of attention which require different attention spans. They're also different in how the audience viewed that content. That gives the advertiser a different experience with the viewer. For example, with I Love Lucy, the audience member likely sat and watched the entire commercial. With a YouTube video, the audience member can skip the ad or move on to other content. TV = 22 minutes of content. YouTube Video = 3 minutes of content. Plus, the metrics that constitute views between the two media formats are completely different.