Sell to people what they want, not what you think they need. It's all about perception not whether there are basis behind the perception. Even Placebo effect ne

Sell to people what they want, not what you think they need. It's all about perception not whether there are basis behind the perception. Even Placebo effect needs equivalent of little pills as props. Higher the price, more they'll get out of the effect. If some nut can hear God's voice from a lump of rock costing $1M, who are we to take away his 'talent'?