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That assumes YouTube eyeball count is of equal value to TV eyeball count though, right? Which doesn't seem like something we can assume- YouTube's targeting doe
by sliverstorm 12y ago
That assumes YouTube eyeball count is of equal value to TV eyeball count though, right? Which doesn't seem like something we can assume- YouTube's targeting doesn't seem great, and there are plenty of other things to do on a computer while you wait through the ad.
- cloudwalking 12y agoYouTube targeting is a lot more accurate than TV targeting...
- spyder 12y agoMaybe YouTube ads aren't the best, but the ads on the Internet can have much better targeting and performance tracking than TV ads. >there are plenty of other things to do on a computer while you wait through the ad. Yea, for example you can buy the advertised product with a few clicks. If you are quick enough then you can finish the buying even before the video ad finishes (sure it's not the most realistic scenario but it's possible). Or with a quick search you can learn more about the product to check how honest is the ad. TV ads cannot compete with this efficiency. The only thing TV ads can do better is reaching bigger and the less tech interested audience.