Sure, but consider the case of B2B enterprise sales in some sectors: you might not be able to finish building a product until you've hired a few engineers. Tho

Sure, but consider the case of B2B enterprise sales in some sectors: you might not be able to finish building a product until you've hired a few engineers. Those engineers? They're more vital to your company than your precious idea, because without them you have nothing. I don't think it's unreasonable at all to give them some real skin in the game.