4 ms·
But isn't that exactly how innovation and disruption works? Taking a market and saying "we'll do it for 10x less".
by ojilles 12y ago
But isn't that exactly how innovation and disruption works? Taking a market and saying "we'll do it for 10x less".
- wmf 12y agoIt depends what kind of innovation. Disruption often involves business or marketing innovation combined with technical non-innovation. Shrinking a market by 10x can be a good way to ensure that there won't be enough profit left to invest in R&D.