The phrase originated from the movie Goodfellas (1990), and then was brought back into the memesphere when Mike Monteiro (co-founder of Mule Design Studio) used

The phrase originated from the movie Goodfellas (1990), and then was brought back into the memesphere when Mike Monteiro (co-founder of Mule Design Studio) used that phrase in a fun yet forceful presentation[1]. [1] http://vimeo.com/22053820 http://vimeo.com/22053820