No one objected to his "openly giving money away"; it was that he made a public display of basically pissing it away, and watching the commoners scramble for it

No one objected to his "openly giving money away"; it was that he made a public display of basically pissing it away, and watching the commoners scramble for it. And what starts with sophomore-level crassness the sort Durov made himself famous for tends to morph into the more genteel, but systematically more pernicious (that is to say: white-collar) crassness you're referring to, later on.