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It's called "ad blindness," a well-known problem. That's why I don't even bother to put ads on my sites. People also ignore anything in colored blocks, or that
by ahoyhere 17y ago
It's called "ad blindness," a well-known problem. That's why I don't even bother to put ads on my sites.
People also ignore anything in colored blocks, or that looks like an ad.
Thus ReCaptcha had a huge problem initially with people just "not seeing" it on the forms where it was placed. It looked like an ad.
- elblanco 17y agoI'd be interested in seeing similar research on Google's page, with their distinct take on ad selection, format and placement. It appears that people unconsciously set an "attention getting threshold", things that are designed to attract attention go above that threshold and are simply ignored. This seems to be well known hence the various forms of pop-up and pop-over ads that are showing up on sites again now even though they were proven to annoy users to the point of having to derive engineering solutions to the problem.