1) sexy language. 2) lack of competing books. 3) growing readership. 4) unnecessary, and completely unjustified hype and a messianic devotion by uninformed a

1) sexy language. 2) lack of competing books. 3) growing readership. 4) unnecessary, and completely unjustified hype and a messianic devotion by uninformed and lazy masses to the New Thing. Finally, a Lisp is popular. Let's just see how that works out.