The article has a lot of references to 37signals and is in the same spirit of advocating simplicity. The one link that got overlooked is the one that offers the

The article has a lot of references to 37signals and is in the same spirit of advocating simplicity. The one link that got overlooked is the one that offers the most concrete advice on how to make a simpler interface - design from the inside out, what they call Epicenter Design: http://gettingreal.37signals.com/ch09_Epicenter_Design.php http://gettingreal.37signals.com/ch09_Epicenter_Design.php I found myself often doing the opposite before reading that - I'd noodle on logo designs, navigation, and general information architecture tasks, even at early prototyping stages. It must be human nature.