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Benjamin Graham, Claude Hopkins. Both wandered into fields full of failed artists and wild gamblers, and turned them into something closer to a science. The Int
by byrneseyeview 17y ago
Benjamin Graham, Claude Hopkins. Both wandered into fields full of failed artists and wild gamblers, and turned them into something closer to a science. The Intelligent Investor and Scientific Advertising are the only two books I know of that can give the same person the same epiphany twice.