The reason that the emoticons are so well targeted is not for the users themselves. If someone includes one of the emoticons, it makes machine-identification o

The reason that the emoticons are so well targeted is not for the users themselves. If someone includes one of the emoticons, it makes machine-identification of sentiment trivial (compared to reading and interpreting the text). (not sure whether this is something that everyone knows already : Perhaps I only just got the news... (Presuming this is actually true, of course))