Yeah, digital bundling makes a huge difference. Digital files are the clear overall winner in terms of convenience, portability, and flexibility but even leavi

Yeah, digital bundling makes a huge difference. Digital files are the clear overall winner in terms of convenience, portability, and flexibility but even leaving aside any audiophile debates over sample rate and analog vs digital, there's something a lot of people enjoy about tangible items, big cover art, and the feeling that paying (or paying more) is justified when you get a physical thing as opposed to a bunch of bits. Bundling lets you have it both ways and since the cost of distributing the digital version is very low, it's not much of an added cost (even if either way you're primarily paying for the cost and value of the actual data whether you buy vinyl, CD, or mp3).