Personally, I think that the act of lumping everything into the advertising bucket is part of the problem. Google basically has free license to do anything they

Personally, I think that the act of lumping everything into the advertising bucket is part of the problem. Google basically has free license to do anything they want no matter how silly it is, then claim it's all an effort to get paid on the back-end through ads, and voila, it's magically justified.