For web and mobile apps, you need programming ability and tooling (bug tracker, source code control, editor/ide, test/release system, etc.) With that, IMHO you

For web and mobile apps, you need programming ability and tooling (bug tracker, source code control, editor/ide, test/release system, etc.) With that, IMHO your job looks more like a writer than an engineer, and your product feels more like a serial TV show than a skyscraper. Key skills: identifying a compelling story line, building awareness and engagement with a loyal audience.