Google is very good at building tech to support search. That's no small feat. But they're terrible at sales, customer support, etc. People buy Google ads bec

Google is very good at building tech to support search. That's no small feat. But they're terrible at sales, customer support, etc. People buy Google ads because everyone uses Google for search. So Google doesn't need to sell anything. People come to them. It's an amazing position to be in, but it's a very unusual one.