(playing devil's advocate here) there is a big overhead in printing out a 10-14 page 2-column academic paper and actually bothering to read it, no matter how ea

(playing devil's advocate here) there is a big overhead in printing out a 10-14 page 2-column academic paper and actually bothering to read it, no matter how easy-to-read it might be ... blog posts could be good teasers to generate interest and get people motivated to read the real papers.