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Typically you don't refer to acquisition cost in terms of $/user/year. The $30 was referring to revenue/user/year. That doesn't preclude your point that they
by teej 17y ago
Typically you don't refer to acquisition cost in terms of $/user/year. The $30 was referring to revenue/user/year. That doesn't preclude your point that they had to approach user acquisition much differently than Twitter or Facebook.
- ctb9 17y agoI believe Aaron is on the record saying that Mint never purchased traditional advertising, instead they relied on pr/word of mouth.