I had a look at this page in WebPageTest to identify the root cause(s). The entire payload including all of the assets is less than a megabyte. The median resu

I had a look at this page in WebPageTest to identify the root cause(s). The entire payload including all of the assets is less than a megabyte. The median result from my tests took 2.5 seconds before the page started to render, due to blocking resources loaded in the head of the document. If they were to concatenate and minify their stylesheets and either load their scripts asynchronously or defer them until the bottom of the document body, this number would be significantly reduced. They also request many small images which would be better served as image sprites or included in the document as `data:` URIs. Another improvement they could make is to work on their image compression, they're wasting quite a few bytes down the wire there. And their static assets are not served with appropriate `Cache-Control` or `Expires` response headers which would enable browser-caching, nor are they served from a CDN which would improve speed depending on your location. Full results here, in case you're interested: http://www.webpagetest.org/result/141129_S0_FVW/8/details/ http://www.webpagetest.org/result/141129_S0_FVW/8/details/