And Pandoc is great (but not perfect) for two way conversions to/from various formats now that it supports org files. I still keep all my stuff in org files, b

And Pandoc is great (but not perfect) for two way conversions to/from various formats now that it supports org files. I still keep all my stuff in org files, but it's only fair to warn people that these don't work very well as a format when sharing those files with people of arbitrary technical knowledge.