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I wonder how the publishers failed to see Amazon as a monopsony threat before, or if they did, why did they not develop their own ebook sales channels. Several
by raquo 17y ago
I wonder how the publishers failed to see Amazon as a monopsony threat before, or if they did, why did they not develop their own ebook sales channels. Several times in the past years I wanted to buy a pdf of various books and could never find it online.
- mediaman 17y agoI suspect that book publishers introducing their own digital distribution mechanism would not make the traditional book distributors (e.g. Ingram) very happy, and you don't want a major channel partner getting angry with you. Because Amazon merely is a competing distributor, rather than a publisher/vendor trying to go vertical, distributors have less leverage.
- raquo 17y agoThat's probably right. Do you think Amazon will inevitably become the iTunes of books, or is there anything that could stop this?
- unalone 17y agoThat's a weird way to ask it. iTunes has competitors, after all. Just today I bought a slew of mp3s from the Amazon store, because they offer incredible deals. If you mean will Amazon become the majority store, the answer is that they will be unless something better comes up. Isn't that how it always is?