These articles telling Apple what to do are always quite funny, though I think they were even better when Steve Jobs was at the helm. I think he's right that t

These articles telling Apple what to do are always quite funny, though I think they were even better when Steve Jobs was at the helm. I think he's right that the $100B spent returning money to investors hasn't bought the company much... while shares have been retired, the market cap hasn't really gone up. This is consistent with Intel and Microsoft who, for the past 15 years have been spending billions buying their own stock and not having seen much return in share price as a result. On the other hand, while I think Tesla is an interesting company, cars are completely out of Apple's area of expertise. Why buy a car company? Twitter is actually similar- yes, it's a tech company, but it's not a company that makes a product and sells it, it's an online advertising play. This is, again, not Apple's business model. Same thing with Pinterist. Buying Beats gives apple two products that fit its business model: The headphones are hardware that is sold at a nice markup. The audio services is a value add that increases the value of the hardware Apple already sells. I don't see Pinterest or Twitter increasing the value of the iPhone over where it is now (with Twitter and Pinterest already integrated to iOS). So, what could Apple buy that fits its business model and adds value to the company? I think the producers of key ARM IP, and ASICs would be good choices. I think Apple's at a point where it might make sense to, rather than paying Samsung a premium, control its own fab. So, I'd look at buying TSMC, or even Intel. (though not sure Intel is cheap enough yet.) Less radically, I'd buy Imagination (The people who make the GPU cores Apple uses) and, in fact, if it were me, I'd buy ARM itself. Or at least keep acquiring the best ARM design houses.