I agree. But I think the problem is that too many people have liked too many random pages. "Like" is ambiguous. It can mean "that was funny" or "yes i want to w

I agree. But I think the problem is that too many people have liked too many random pages. "Like" is ambiguous. It can mean "that was funny" or "yes i want to win an ipad!" You can like a comment or a picture or a company. like = show me everything this page posts is a broken paradigm. IMO, they just let people make friends with pages in addition to likes. Have a big old "unfriend" button next to every page post to encourage a small friend list. I think Facebook are looking at their median users liked pages. The ratio of "your daughter's karate school" to "random brand that posted a funny picture" is totally out of kilter. Posting everything to their timeline would drown out the people. They also have very little confidence in letting people control their own experience. In fairness, their median user is far less sophisticated than Twitter's. Also, Facebook is very ambient. I am a very lightweight FB user. But, if I log in it doesn't feel like some app I registered on and abandoned. It's full of stuff from people I know. The baseline experience for a thoughtless user like me is pretty good. But I agree in general, there are pages that people want to hear from. These are not likely to be the pages that appear in their timeline. The paradigm sucks.