Paying for FB ads probably makes sense for Nike, Coke, etc. but I live in an area with a little smaller population. Local businesses I like subsist off a core o

Paying for FB ads probably makes sense for Nike, Coke, etc. but I live in an area with a little smaller population. Local businesses I like subsist off a core of maybe a couple hundred customers max. My local family-owned wood-fired pizza shop and a new wine bar in the area are struggling little places where one or two sales makes the difference between profit and loss for the day. A FB message posting a promotion or tasting opportunity because the day is slow may make them a few bucks more, but it often does not. When they ask me about advertising, FB is probably not the right solution for them, ROI speaking.