I'd change the title to say that the new rules will hurt small businesses, mom-and-pop shops and work-from-home businesses the most. I did some market research

I'd change the title to say that the new rules will hurt small businesses, mom-and-pop shops and work-from-home businesses the most. I did some market research (in my country, Uruguay) on whether those kinds of businesses need a web page, Google ads, etc... and a Facebook page was MILES away their best bet in terms of ROI (much like the article says, but it's an understatement. Facebook is HUGE for small businesses). It's a CMS which everybody knows how to use, user engagement is built-in, and there's no need to pay for admin. My girlfriend likes nail polish, house decorations and other stuff, and she follows (and regularly buys from) several facebook pages, with posts like the ones described. Facebook should monetize it (it's a huge untapped potential revenue source), but I think that, for these kind of businesses, some kind of "business Facebook" monthly payment or something would make a LOT more sense than the "promoted posts" model. Maybe they don't care about 3rd world companies... the gemstone e-commerce site can afford it, but local struggling companies (and I'm talking under 1000 dollars per month in revenues) will never be able to.