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In the end, email is the best way to communicate with your customers. You have full control over the list. Even though gmail might push the content to promotion

In the end, email is the best way to communicate with your customers. You have full control over the list. Even though gmail might push the content to promotions tab, the customer can change that setting for your emails and receive it in their inbox. Facebook is double dipping. It's charging customers to acquire the likes and then charging them again to communicate with those customers. With email, you pay once to acquire the customer and then you can email them all you like until they unsubscribe.

saraid216 12y ago
> In the end, email is the best way to communicate with your customers. Except being flagged as spam kinda sucks.
- deleted 12y ago
  [deleted]
bigbugbag 12y ago
Also RSS.
bigbugbag 12y ago
Event quadruple dipping as customers are sold to advertisers and with the recent ToS change, content posted on the site is now no more owned by posters.
- walterbell 12y ago
  Do you have a pointer on the content ownership change? It's not easy to keep up with the flow of FB policy changes.
duncanawoods 12y ago
How long until the "free" email clients of the ad giants require payment for visibility of promotional emails? The promotions tab in gmail basically a page 4 of google search. How convenient that a recent "Google Cloud Platform" advert hit my inbox and not the promotions tab...
dspillett 12y ago
> In the end, email is the best way to communicate with your customers. I can't say I agree there. It used to be, but not now. The signal-to-noise ratio for mail is very wrong for many people especially those who don't know any better and give out their address to every web form that asks for it. Spam protection has too many false positives when you ramp it up to the point of bringing that significantly down. For a relatively technical audience RSS is probably the way to go, but for the karate school example that isn't going to fly as you'll need to get people "get into something new" to get their updates so just a basic web page is the most reliable thing (though that has less "push" than the other options as people have to remember to go look). Facebook used to be a good compromise. Changes over the recent times and those that are planned are changing that.
- Swizec 12y ago
  I think you overestimate how much email real people receive. Especially because a lot of people use separate business/work and personal emails. My mum for instance will absolutely at least see, if not open and reply to, anything that hits her inbox. These people also actively teach spam filters that they like the email you or I would consider spam. Think "Fwd: Re: Re: Fwd: Fwd: Re: Re: Look at this slideshow somebody made 10 years ago" And the more I observe people, the more I see that every demographic out there religiously checks their email semi-regularly while everything on Facebook, Twitter and the like goes mostly ignored and/or filtered out so they can't see it. Email is the last bastion of "User actually sees your stuff". The only more reliable way of reaching people than email is sending them an SMS. Anecdata: I run an email list with 50% average open rate.

saraid216 12y ago

> In the end, email is the best way to communicate with your customers. Except being flagged as spam kinda sucks.

deleted 12y ago
[deleted]

bigbugbag 12y ago

Also RSS.

bigbugbag 12y ago

Event quadruple dipping as customers are sold to advertisers and with the recent ToS change, content posted on the site is now no more owned by posters.

walterbell 12y ago
Do you have a pointer on the content ownership change? It's not easy to keep up with the flow of FB policy changes.

duncanawoods 12y ago

How long until the "free" email clients of the ad giants require payment for visibility of promotional emails? The promotions tab in gmail basically a page 4 of google search. How convenient that a recent "Google Cloud Platform" advert hit my inbox and not the promotions tab...

dspillett 12y ago

> In the end, email is the best way to communicate with your customers. I can't say I agree there. It used to be, but not now. The signal-to-noise ratio for mail is very wrong for many people especially those who don't know any better and give out their address to every web form that asks for it. Spam protection has too many false positives when you ramp it up to the point of bringing that significantly down. For a relatively technical audience RSS is probably the way to go, but for the karate school example that isn't going to fly as you'll need to get people "get into something new" to get their updates so just a basic web page is the most reliable thing (though that has less "push" than the other options as people have to remember to go look). Facebook used to be a good compromise. Changes over the recent times and those that are planned are changing that.

Swizec 12y ago
I think you overestimate how much email real people receive. Especially because a lot of people use separate business/work and personal emails. My mum for instance will absolutely at least see, if not open and reply to, anything that hits her inbox. These people also actively teach spam filters that they like the email you or I would consider spam. Think "Fwd: Re: Re: Fwd: Fwd: Re: Re: Look at this slideshow somebody made 10 years ago" And the more I observe people, the more I see that every demographic out there religiously checks their email semi-regularly while everything on Facebook, Twitter and the like goes mostly ignored and/or filtered out so they can't see it. Email is the last bastion of "User actually sees your stuff". The only more reliable way of reaching people than email is sending them an SMS. Anecdata: I run an email list with 50% average open rate.