But as a user, I find it frustrating. There are companies that I follow because I want to see their news updates. I want them to advertise to me. That's one

But as a user, I find it frustrating. There are companies that I follow because I want to see their news updates. I want them to advertise to me. That's one of facebook's major functions - following people you like and getting their news updates. Well if one of the "people you like" owns a local business and you want to follow his page in addition to hismelf? Unfortunately, you don't get to see the updates unless he pays facebook. I get why facebook does it and I really can't blame them, but as a user I'm disappointed that I can't fiddle with the knobs and say "I really actually seriously like this business and want to see every update of theirs".