Given how shitty the fb search is, I'd say that businesses that earn sales from their fb posts are just the ones based primarily on impulse buyings - like the c

Given how shitty the fb search is, I'd say that businesses that earn sales from their fb posts are just the ones based primarily on impulse buyings - like the cheap jewelry store in the article, but unlike the water pumps business. The businesses that sell products that need careful research before buying (cars, phones, houses, wedding dresses, etc) benefit from Facebook strictly because of its high search engine rankings. It is much easier to make a fb page that ranks well in search engines than it is to make a website that is on the first page. As an effect is the fact that business owners believe that their customers come from fb (because that's what they see in their analytics), when they actually come from Google, via Facebook.