That video complains that page likes often come from click farms instead of actual people. If that's the case then posts going to 70k so-called fans are seen by

That video complains that page likes often come from click farms instead of actual people. If that's the case then posts going to 70k so-called fans are seen by far fewer sets of eyes, whether they're paid or not. You can't have it both ways, and in either case the metrics are far more reliable than TV/radio/print.