7 ms·

This was predictable, but the only reason I like business FB pages to begin with is so that I can receive content from them in a way that doesn't clutter up my

by mdesq 12y ago

This was predictable, but the only reason I like business FB pages to begin with is so that I can receive content from them in a way that doesn't clutter up my email inbox. If I'll now only be hearing from the businesses that can afford (and then foolishly pay for) FB ads, the value of FB goes down dramatically for me.

peterkelly 12y ago
The value of facebook for you is the ability to see lots of ads?
- veb 12y ago
  Advertisements in the sense you're probably thinking of is not what works on Facebook. It's not just "$5 off all Amethyst Geodes today!"... There's a very simple formula, and that is to humanise your business. Put a face/person to it so to speak. Then, the people who 'like' the business page, will get decent, curated content that they like (otherwise, they wouldn't 'like' the page). Rinse, repeat several times a week and you do get a very good following and interaction. Sadly, the article (in my experience) is right, organic is no longer a thing -- you really have to 'boost' a post for it to be seen by a good number of people (or just get really lucky). This was not the case about a year ago -- you'd get a decent amount of 'reach' and interactions with said post. It just simply doesn't happen now for the majority of pages as Facebook is trying to goad people into paying for each post.
- gonzo 12y ago
  From companies he "likes".
wodenokoto 12y ago
Why is it foolish for them to pay for an ad you already admitted to wanting to see?
- mdesq 12y ago
  Paying for FB ads probably makes sense for Nike, Coke, etc. but I live in an area with a little smaller population. Local businesses I like subsist off a core of maybe a couple hundred customers max. My local family-owned wood-fired pizza shop and a new wine bar in the area are struggling little places where one or two sales makes the difference between profit and loss for the day. A FB message posting a promotion or tasting opportunity because the day is slow may make them a few bucks more, but it often does not. When they ask me about advertising, FB is probably not the right solution for them, ROI speaking.

by mdesq 12y ago

peterkelly 12y ago

The value of facebook for you is the ability to see lots of ads?

veb 12y ago
Advertisements in the sense you're probably thinking of is not what works on Facebook. It's not just "$5 off all Amethyst Geodes today!"... There's a very simple formula, and that is to humanise your business. Put a face/person to it so to speak. Then, the people who 'like' the business page, will get decent, curated content that they like (otherwise, they wouldn't 'like' the page). Rinse, repeat several times a week and you do get a very good following and interaction. Sadly, the article (in my experience) is right, organic is no longer a thing -- you really have to 'boost' a post for it to be seen by a good number of people (or just get really lucky). This was not the case about a year ago -- you'd get a decent amount of 'reach' and interactions with said post. It just simply doesn't happen now for the majority of pages as Facebook is trying to goad people into paying for each post.
gonzo 12y ago
From companies he "likes".

wodenokoto 12y ago

Why is it foolish for them to pay for an ad you already admitted to wanting to see?

mdesq 12y ago
Paying for FB ads probably makes sense for Nike, Coke, etc. but I live in an area with a little smaller population. Local businesses I like subsist off a core of maybe a couple hundred customers max. My local family-owned wood-fired pizza shop and a new wine bar in the area are struggling little places where one or two sales makes the difference between profit and loss for the day. A FB message posting a promotion or tasting opportunity because the day is slow may make them a few bucks more, but it often does not. When they ask me about advertising, FB is probably not the right solution for them, ROI speaking.