> Are those Facebook's customers or yours? They're Facebook's customers. That's a simple one. Does this situation suck? You betcha, my own mother is going to b

> Are those Facebook's customers or yours? They're Facebook's customers. That's a simple one. Does this situation suck? You betcha, my own mother is going to be hit hard by this, but on the other hand Facebook doesn't owe you anything, it's their platform (which I have a large dislike for). The problem is that any platform that a business could use to reach their customers where they hang-out will basically require a social network, a utility for the regular user to give them a reason to be there. Businesses marketing to them costs money everywhere else, so it makes sense that that would be the way of earning revenue the utility would target. Basically, they may have gathered the likes, but the reason they can is because Facebook exists and makes itself useful for non-marketing reasons, for regular users. If a business wants to market to the users on there, then it makes sense they have to pay for it, in my opinion.