4 ms·

If 50% of her business comes from FB posts, why shouldn't she just pay for them? I understand it was once free, but her posts sound like advertisements. And adv

If 50% of her business comes from FB posts, why shouldn't she just pay for them? I understand it was once free, but her posts sound like advertisements. And advertising costs money everywhere else.

sillysaurus3 12y ago
The advertising doesn't really help you, though. You're forced to pay for advertising which ends up targeted at people who don't engage with your brand. Check this out: https://www.youtube.com/watch?v=oVfHeWTKjag#t=3m10s https://www.youtube.com/watch?v=oVfHeWTKjag#t=3m10s Unless something has dramatically changed since that video was created 9 months ago, the situation is pretty grim.
- thinkmassive 12y ago
  That video complains that page likes often come from click farms instead of actual people. If that's the case then posts going to 70k so-called fans are seen by far fewer sets of eyes, whether they're paid or not. You can't have it both ways, and in either case the metrics are far more reliable than TV/radio/print.
  - deleted 12y ago
    [deleted]
k-mcgrady 12y ago
I sort of agree but the fact that she had to build that base of people that see her posts makes me feel she should be able to post whatever she wants and as long as they engage she shouldn't be penalised. Facebook didn't hand her 70,000 likes - she had to spend a lot of time and money marketing to get that following. Are those Facebook's customers or yours?
- osolo 12y ago
  Facebook's trying to double dip. They want you to pay to get your fans and pay again when you want to market to them. It's nothing short of a scam. I think that this stunt will increase Facebook's profits in the short term, mainly because of businesses that have already invested in building their pages. Longer term, however, we'll definitely see a shift to direct email marketing. Once you have someone's email, you own that relationship and there's no gatekeeper to charge you for every interaction. As business start realizing valuing of the direct relationship, Facebook will start taking a hit, and rightfully so.
  - girvo 12y ago
    > It's nothing short of a scam. How's that supposed to work? Frankly, Facebook is a business that doesn't have your small business' interests at heart. Never has, never will. We've shouted from the roof-tops to never build solely on a third-party platform, and now non-tech businesses are going to learn that lesson. But, this is Facebook; they're not a benevolent entity, and they don't owe you or your business squat. Saying they're "double-dipping" or are a "scam" is ludicrous.
    - josho 12y ago
      I absolutely agree with your points. Except I still agree with the parent as well. It is a scam because FB built a platform and marketed it to businesses as a way to build their fan base and communicate with them. FB then turned around and changed the rules of the game. That's called a bait and switch. Very few companies behave this way (offer something for free then turn around one day and charge for it--drug dealers come to mind as the only business that does this). Those companies that do treat their customers to bait and switch tactics usually don't stick around for long. FB rightly so has lost the trust of their business users, so I hope this turns out badly for FB as I don't want this behaviour to become the norm for business.
      - girvo 12y ago
        I agree with your points, too. I think I wasn't clear, I feel that Facebook's behaviour is deplorable, I just don't find it surprising is all :) Also, somewhat off-topic but > drug dealers come to mind as the only business that does this Drug dealers don't even do that themselves (product is too expensive and it takes while to become an addict, and even then it's not guaranteed revenue)!
- girvo 12y ago
  > Are those Facebook's customers or yours? They're Facebook's customers. That's a simple one. Does this situation suck? You betcha, my own mother is going to be hit hard by this, but on the other hand Facebook doesn't owe you anything, it's their platform (which I have a large dislike for). The problem is that any platform that a business could use to reach their customers where they hang-out will basically require a social network, a utility for the regular user to give them a reason to be there. Businesses marketing to them costs money everywhere else, so it makes sense that that would be the way of earning revenue the utility would target. Basically, they may have gathered the likes, but the reason they can is because Facebook exists and makes itself useful for non-marketing reasons, for regular users. If a business wants to market to the users on there, then it makes sense they have to pay for it, in my opinion.
- robryan 12y ago
  They didn't hand them to her but Facebook's network size and sharing features certainly allows a message people care about to spread much further than it would in the small business owner was just relying on their own website. As we all know it is risky to pitch too much of your businesses future on someone elses platform, especially one in which you don't pay for and have no formal business arrangement.

If 50% of her business comes from FB posts, why shouldn't she just pay for them? I understand it was once free, but her posts sound like advertisements. And advertising costs money everywhere else.

sillysaurus3 12y ago

The advertising doesn't really help you, though. You're forced to pay for advertising which ends up targeted at people who don't engage with your brand. Check this out: https://www.youtube.com/watch?v=oVfHeWTKjag#t=3m10s https://www.youtube.com/watch?v=oVfHeWTKjag#t=3m10s Unless something has dramatically changed since that video was created 9 months ago, the situation is pretty grim.

thinkmassive 12y ago
That video complains that page likes often come from click farms instead of actual people. If that's the case then posts going to 70k so-called fans are seen by far fewer sets of eyes, whether they're paid or not. You can't have it both ways, and in either case the metrics are far more reliable than TV/radio/print.
- deleted 12y ago
  [deleted]

k-mcgrady 12y ago

I sort of agree but the fact that she had to build that base of people that see her posts makes me feel she should be able to post whatever she wants and as long as they engage she shouldn't be penalised. Facebook didn't hand her 70,000 likes - she had to spend a lot of time and money marketing to get that following. Are those Facebook's customers or yours?

osolo 12y ago
Facebook's trying to double dip. They want you to pay to get your fans and pay again when you want to market to them. It's nothing short of a scam. I think that this stunt will increase Facebook's profits in the short term, mainly because of businesses that have already invested in building their pages. Longer term, however, we'll definitely see a shift to direct email marketing. Once you have someone's email, you own that relationship and there's no gatekeeper to charge you for every interaction. As business start realizing valuing of the direct relationship, Facebook will start taking a hit, and rightfully so.
- girvo 12y ago
  > It's nothing short of a scam. How's that supposed to work? Frankly, Facebook is a business that doesn't have your small business' interests at heart. Never has, never will. We've shouted from the roof-tops to never build solely on a third-party platform, and now non-tech businesses are going to learn that lesson. But, this is Facebook; they're not a benevolent entity, and they don't owe you or your business squat. Saying they're "double-dipping" or are a "scam" is ludicrous.
  - josho 12y ago
    I absolutely agree with your points. Except I still agree with the parent as well. It is a scam because FB built a platform and marketed it to businesses as a way to build their fan base and communicate with them. FB then turned around and changed the rules of the game. That's called a bait and switch. Very few companies behave this way (offer something for free then turn around one day and charge for it--drug dealers come to mind as the only business that does this). Those companies that do treat their customers to bait and switch tactics usually don't stick around for long. FB rightly so has lost the trust of their business users, so I hope this turns out badly for FB as I don't want this behaviour to become the norm for business.
    - girvo 12y ago
      I agree with your points, too. I think I wasn't clear, I feel that Facebook's behaviour is deplorable, I just don't find it surprising is all :) Also, somewhat off-topic but > drug dealers come to mind as the only business that does this Drug dealers don't even do that themselves (product is too expensive and it takes while to become an addict, and even then it's not guaranteed revenue)!
girvo 12y ago
> Are those Facebook's customers or yours? They're Facebook's customers. That's a simple one. Does this situation suck? You betcha, my own mother is going to be hit hard by this, but on the other hand Facebook doesn't owe you anything, it's their platform (which I have a large dislike for). The problem is that any platform that a business could use to reach their customers where they hang-out will basically require a social network, a utility for the regular user to give them a reason to be there. Businesses marketing to them costs money everywhere else, so it makes sense that that would be the way of earning revenue the utility would target. Basically, they may have gathered the likes, but the reason they can is because Facebook exists and makes itself useful for non-marketing reasons, for regular users. If a business wants to market to the users on there, then it makes sense they have to pay for it, in my opinion.
robryan 12y ago
They didn't hand them to her but Facebook's network size and sharing features certainly allows a message people care about to spread much further than it would in the small business owner was just relying on their own website. As we all know it is risky to pitch too much of your businesses future on someone elses platform, especially one in which you don't pay for and have no formal business arrangement.