As Nietzsche said, "...if you gaze into the abyss, the abyss gazes also into you." The fundamental tension with all entrepreneurs is the willingness to go to t

As Nietzsche said, "...if you gaze into the abyss, the abyss gazes also into you." The fundamental tension with all entrepreneurs is the willingness to go to the brink of the abyss for your idea, but also have the wherewithal to pivot or pull back. The choice between zombie company (with no high market potential) and starting another idea is tough, There are some ways to make the decision, but a lot of what makes you pull back or dive in seems determined by luck.