Twitter is not killing, or even changing, the newsletter, and we know this. For almost 10 years I've watched daily and weekly newsletters go out for a few of m

Twitter is not killing, or even changing, the newsletter, and we know this. For almost 10 years I've watched daily and weekly newsletters go out for a few of my clients, and they attribute the success of their businesses to these newsletters which are basically blog posts filled with relevant content that are emailed to lists that range from 1000 to 7000 people. If you're click-throughs drop from 23% to 6%, you need to check if your messages are being filtered as spam, you need to rethink whether your content is relevant, and you need to double check the links in your email because they may be going through a tracking service that is breaking down. My clients who send newsletters have added Twitter to their newsletters in the form of a "follow me" button. The reason for this is because they post on Twitter when they've sent out their latest newsletter and use it to chat with their subscriber base. Twitter is not a newsletter replacement, but a tool that you could certainly use to enhance communications with your subscriber base.