It is broadly true that people have a choice with search, and clearly Google's position is down to the quality of service rather than the sort of trap-in you se

It is broadly true that people have a choice with search, and clearly Google's position is down to the quality of service rather than the sort of trap-in you see with physical monopolies like ISPs. But I don't think the point or aim of all of this is to do anything about search, it's to prevent Google from using that position to favour its other commercial services. The monopoly issue is by proxy, it's not search itself.