In my opinion they are free to rank search results in whatever manner they wish. I get what you are saying. The problem arises when something like Google is th

In my opinion they are free to rank search results in whatever manner they wish. I get what you are saying. The problem arises when something like Google is the front page of the Internet for so many people – a monopoly, essentially becoming similar to a public service. Let's say they decide to rank their own services high, and push competitors down the list. That's a real problem, because it artificially raises the barrier to entry to other market participants. I can very easily see this becoming a problem with Google as they move into more areas. And it's quite possible that breakup isn't the best solution, but we really should look at what the answers might be before it's too late.