One of the interesting things is the pressure cooker effect of Seedcamp, plus it being an unusual venue to determine your idea is rubbish. There were plenty of

One of the interesting things is the pressure cooker effect of Seedcamp, plus it being an unusual venue to determine your idea is rubbish. There were plenty of businesses who would have benefited from going through Seedcamp to hone their proposition, meet investors, and potentially get investment from Seedcamp itself; this course space was taken up by a thought experiment. In an environment where everything else is shooting for the stars, admitting that the idea you turned up with isn't going to work does mark you out as a failure, and it's brave of them to have tried it out.